Forbes, October 2, 2019: Women Small Business Owners More Optimistic Than Men Going Into 2020
Female small business owners are more optimistic going into next year than male small business owners. Eighty four percent of women small business owners expect year-over-year growth. More women small business owners than men:
- Plan to expand – 73% v 66%
- Expect revenue to increase – 62% v 55%
- Plan to hire – 25% v 23%
- Intend to apply for a loan – 12% v. 11%
The first three growth indicators (expansion, revenues and hiring) trended upward for women small business owners compared to the last four years of the survey, while the same three indicators for men small business owners went down.
