Association of Women’s Business Centers:, February 8, 2022, Two Women’s Business Centers Create a Collective Opportunity
Heidi Sheppard, Project Director at Washington, DC’s Women’s Business Center and Morgan Wortham, Managing Director at Maryland’s Women’s Business Center, saw potential in one of the many retail vacancies at Union Station. And both women recognized it as an opportunity to directly help women-owned businesses recover and thrive after suffering pandemic-induced losses.
A collaborative effort between the two WBCs, the U.S. Small Business Administration, the National Community Reinvestment Coalition, Union Station and Ashkenazy Realty, ShopHER is a collective of 17 regional entrepreneurs who are making the most of the increased visibility the storefront affords.
