Frog Design: 3 barriers to building trust in financial services
The financial industry is facing a crisis of consumer trust. Simultaneously, the potential for disruption from outside sources is at an all-time high. To compete in a digital world, financial institutions will need to design along a trust-building framework, despite common barriers to successful innovation.
Consumers have proven they are willing to explore alternative options for their personal finances, making the financial services landscape more competitive than ever. Yet, forging new ground requires allowing for consumer trust at each step of the design, development and delivery process. Designing trustworthy, secure and reliable financial products is the best, most sustainable way of helping customers accept newer, more innovation solutions.
