Build “Big Company” Mobile Marketing Strategies On Small Budgets

Instructor: Karen Hayes

Over 97% of adults in the US own a cell phone. But unlike desktops, iPads, and tablets, cell phones are almost always with them. Big companies often use mobile marketing – a common form of digital marketing – to leverage this unprecedented access to engage their audiences when they would be most receptive. Your organization can use many of the same mobile strategies with a budget you can afford.

From geofencing and SMS to mobile apps and live chats, there are “big company” mobile marketing strategies to help you reach your audiences with a small budget. Knowing what strategies and how to use them can transform how you engage with communities. In this webinar, you will learn about mobile marketing strategies, which ones are best for your organization, and building strategies on small budgets.

The webinar will cover:

1. What is mobile marketing
2. Mobile marketing strategies and how to use them
3. How to build a mobile marketing strategy on your budget

(1) Pew Research Center