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Storytelling Strategies to Increase Donations

June 16, 2:00 pm EDT - 3:30 pm EDT

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Now more than ever, non-profit professional needs financial contributions to grow and sustain their cause. The problem is, so many non-profit professionals do not know how to tell their story so that the community, partners, recipients, and donors understand what they do and why their organization matters. This informative high-energy presentation will help to educate and train non-profit professionals on how to leverage storytelling as a strategy to attract new donors and encourage current donors to increase their financial contributions.

If you have any questions feel free to contact training@ncrc.org


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June 16
2:00 pm EDT - 3:30 pm EDT
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Redlining and Neighborhood Health

Before the pandemic devastated minority communities, banks and government officials starved them of capital.

Lower-income and minority neighborhoods that were intentionally cut off from lending and investment decades ago today suffer not only from reduced wealth and greater poverty, but from lower life expectancy and higher prevalence of chronic diseases that are risk factors for poor outcomes from COVID-19, a new study shows.

The new study, from the National Community Reinvestment Coalition (NCRC) with researchers from the University of Wisconsin–Milwaukee Joseph J. Zilber School of Public Health and the University of Richmond’s Digital Scholarship Lab, compared 1930’s maps of government-sanctioned lending discrimination zones with current census and public health data.

Table of Content

  • Executive Summary
  • Introduction
  • Redlining, the HOLC Maps and Segregation
  • Segregation, Public Health and COVID-19
  • Methods
  • Results
  • Discussion
  • Conclusion and Policy Recommendations
  • Citations
  • Appendix

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