How to Use This Toolkit This toolkit has been designed to help you get started on launching your own local Age-Friendly Banking campaign to provide older adults with the focused products, services and protections that will enable them to thrive. Within the toolkit are various resources and sections that pertain to the steps necessary to conduct such a campaign. Some of the resources in the guidebook are hosted by National Neighbors Silver and are readily available upon request to NCRC members. ssary to conduct such a campaign. Some of the resources in the guidebook are hosted by National Neighbors Silver and are readily available upon request to NCRC members.
Age-Friendly Banking Campaign Guidebook Overview: Age-Friendly Banking has emerged as a major new strategy for improving the financial, mental, and physical wellbeing of economically vulnerable older adults. The National Community Reinvestment Coalition (NCRC) created National Neighbors Silver in 2010 to improve the financial security and literacy of economically vulnerable older adults. National Neighbors Silver has taken the lead in developing and launching the concept of Age-Friendly Banking. Through this work, financial institutions, federal regulators, aging networks, law enforcement, and community-based organizations have recently begun making Age-Friendly Banking a major priority. One of National Neighbors Silver’s core strategies has been to support and grow local Age-Friendly Banking campaigns that directly serve and benefit low- and moderate-income older adults.
Age-Friendly Banking 101 Age-Friendly Banking is centered on providing effective and tailored financial products, services, and protections specifically for low- and moderate-income older adults. Economically vulnerable older adults deserve quality products and services from financial institutions that are less costly and protect their assets. Financial institutions have a responsibility as well as a distinct opportunity to better serve the nation’s growing older adult population, which is their largest customer base. Keeping older adults independent and healthy in their communities benefits everyone and saves federal, state, and local governments money.
Building Blocks to a Successful Campaign Each Age-Friendly Banking campaign requires a strong foundation of committed members with the time and ability to make impactful changes. This foundation is primarily built upon a partnership model approach, but the following elements are also critical to building that foundation.
Examples of Age-Friendly Banking Campaigns National Neighbors Silver has actively worked since 2013 to support local Age-Friendly Banking campaigns launched by community-based organizations in partnership with financial institutions and other community and aging organizations. National Neighbors Silver developed a competitive application process that leads to strong candidates for Age-Friendly Banking local campaigns.
Role of NCRC’s National Neighbors Silver National Neighbors Silver provides technical assistance, thought leadership, and resources to our National Neighbors Silver Partners. As you embark on this campaign, the National Neighbors Silver staff is here to help, including connecting you with expert partners. NCRC also offers a number of member benefits that National Neighbors Silver Partners may consider using as part of their Age-Friendly Banking campaign.